職位年薪:30-40萬
所屬行業: 食品/飲料/煙酒/日化
所屬部門:品牌管理中心
企業性質:外商獨資·外企辦事處
企業規模:5000-10000人
職位描述:
Job Purpose
職位目的 To assist Marketing Manager to work on Ovaltine and 5 Grain business in China
Job Scope
支持范圍 Develop and reinforce Ovaltine and 5 Grain brand propositions toward target consumers;
Build brand penetration through effective and efficient brand communication programs with consistent and powerful creative ideas;
Improve total marketing effectiveness and ROI
Lead new product development project and existing product improvement.
Marketing plan and implementation plan and implement aligned BTL activities and integrated communication.
Consumer insight study quantitative and qualitative research, brand tracking, new package testing, etc.
A&P management
崗位要求Job Specification
Qualifications & Experience
資格與經驗
1 University graduate or above with above 5-8 years working experience in FMCG industry with brand manager role; Food and beverage industry is preferred;
2 Solid and hands on experiences in brand management and NPD
3 Excellent communication and interpersonal skills
4 Profound English for both oral and written
5 Willing to travel